SUU Strategic Communications

Southern Utah Extends Partnership with adidas

April 20, 2017
By SUU Strategic Communication

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Cedar City, Utah – Southern Utah University today announced it has entered into a 7-year partnership extension with adidas.

“adidas has provided a first class partnership over the last 14 years,” SUU director of athletics Jason Butikofer said. “The ability to elevate our relationship in a way that significantly impacts our student-athletes is paramount to our current priorities. It is with great gratitude that I take this opportunity to thank adidas for their continued support; I look forward to continuing to build our partnership for years to come.”

With the new all-school deal, the Portland, Ore., based company will be the official athletic footwear, apparel, equipment and accessory brand of the Thunderbirds through the 2023-24 season. In addition to all 17 intercollegiate athletic Thunderbird teams, adidas will also provide apparel and accessories for coaches and athletic staff.

“This partnership extension is a great opportunity for adidas to continue our collaborative efforts with Southern Utah Athletics and to assist them with their commitment to excellence in athletics at the Division I level,” said, Jim Murphy, director of NCAA Sports Marketing at adidas America. “Our mission is to help athletes perform better and we’re looking forward to building on the momentum of our existing partnership, providing the Thunderbirds with our most innovative footwear, apparel and equipment, and elevating Southern Utah Athletics across the nation.”

About adidas

adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to make all athletes better. adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programs including Arizona State, Indiana, Kansas, Louisville, Miami, Mississippi State, Nebraska, North Carolina State and Texas A&M. adidas has marketing agreements with the National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB), National Hockey League (NHL), Major League Soccer (MLS) and Major League Lacrosse (MLL).

See What They’re Saying

SUU Football Coach Demario Warren 

We're thrilled about the renewed partnership with adidas. adidas is branching out more and more every year and what an opportunity we have to be apart of that. Our student-athletes, coaches, and administration are grateful to be apart of the three stripe family. 

SUU Men’s Basketball Coach Todd Simon

This partnership is a game changer for Southern Utah Basketball. The relationship with Adidas will further enhance our national brand as we continue to raise the profile of our program. In addition, the adidas brand will have positive effects in recruiting the highest caliber of athlete for Thunderbird nation. We are extremely proud to be outfitting our team in the elite level adidas shoes and apparel for many years to come. 

SUU Women’s Basketball Coach Chris Boettcher

I am so excited and appreciative to adidas and their commitment to Southern Utah University. It is exciting for our teams and athletes to know and see that level of commitment as well. The international level of the adidas brand will continue to help build our brand and allow our programs the opportunity to grow and compete at the national level. 

SUU Volleyball Coach Craig Choate

The volleyball team is extremely excited to be in adidas gear this year. They love both the quality of the apparel and the brand name recognition. We are very grateful for the partnership between Southern Utah University and adidas.

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